The
show follows the life of the funny, irreverent and sometimes
bumbling adventures of our eponymous heroine; her she-devil boss
and her best mates. It’s not only hilarious but it’s
been made specially for the small screen and it’s interactive.
The short format episodes are supported by an extensive online
site where audiences can delve into Girl Friday’s handbag
and explore extra story content through everyday communication
devices such as mobile phones, emails, voicemail and video.
The
series is an entertaining blend of fiction and reality and offers
customised entertainment for the individual
viewer. The integrated experience enhances the connection
a viewer shares with the characters in the Girl Friday universe
to an even more exciting and engaging level than an ordinary
television show. It maximizes and encourages intimacy through
use of mobile
phone and computer technology, while never losing the essence
of a great story. As storytellers,
Ish Media’s philosophy is
to harness constantly-evolving technology to deliver quality entertainment
to a global audience. Ingenious huh?
The Creative
Director of Ish Media, Kylie Robertson, champions great story
telling as the heart of every project. “Ultimately
stories are the engine driving the technology, not the other way
around. Audiences see straight through that. Emotions are what
connect us all as social beings. Girl Friday is a new form of social
media. It takes the essence of sharing and community, and combines
it with compelling entertainment.”
Format
16 x 4 minute live action episodes (Season 1 & 2)
64 x 2 minute online ancillary video installments (Season 1 & 2)
Extensive online site at www.girlfriday.tv (tip:
click the zip to get access to Girl Friday's handbag contents)
Ish Media
At
Ish Media we champion great story telling. We harness constantly-evolving
technology to create digital media concepts and content
to engage and delight audiences no matter what the delivery platform:
broadcast, internet, wireless, mobile. Ish Media also offers
unique services to enable content creators, companies and marketers
to engage one-to-one with their target audience.
Ingenious really.
Managing
Director Debra Allanson has over 20 years experience as a senior
executive in production financing, distribution and media content
strategy in Australia and the UK.
Debra
is former Chief Executive of ScreenWest, the screen content development
and funding agency of the Western Australian government. Previously,
Debra was Production Director for UK film and TV
distributor, ITC Entertainment, and Managing Director of the
Robert Holmes
a` Court company, Meridian Entertainment (UK).
Creative
Director Kylie Robertson is a multi award-winning practitioner,
expert, and sought after speaker in the field of interactive
and cross platform
media. Kylie, originally trained as a scientific
photographer, progressed to international recognition as an interactive
filmmaker with her film ‘Silent Passages’ which
won a spot at MILIA 2000 Cannes and
festival screenings around the world.
Kylie
has worked as a senior interactive designer and studio manager
at Digital Pictures where her work spanned both broadcast and
interactive platforms.
An alumni of the Victorian College of the Arts
School of Film & TV, Kylie lectured
at VCA in visual effects and broadcast design
from 2002-2005 and has taught Imaging Theory to
creative media students at RMIT.
Creative
Producer Karla Burt has worked across varied television formats
and television networks, primarily ABC TV and Channel Nine since
2002. Her life
before TV (TV production that is, not watching!)
was in Public Relations where she worked predominantly in the
youth marketing area both in Australia and overseas. In recent
years Karla has not only been working in “traditional” television
but also entered the exciting world of cross platform entertainment
as a producer and actor. |
