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events > Saturday 13th October 1pm-4pm

The Social Web is Serious Business: with Kat Black

Review of Seminar from participant Lisette Kaleveld

ICT WA 2007 Conference - Tech Park, Bentley, Perth, Western Australia

ICTWA 2007 Conference
Tech Park Function Centre Bentley Western Australia.

From wikipedia:

A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.

Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.

The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace, Bebo and Facebook being the mostly widely used in 2007.

Social Networking Sites:

Some examples:

Most of these have some usefulness for business.

Some people say that various social networking sites 'own the IP' of anything you upload. This isn't true - they can't stop you ever using or selling your own content, but it IS true that their terms and conditions may give them the right to use it - especially if you tick a 'Creative Commons' licence, in which case pretty much anyone's allowed to use it. See recent Virgin Mobile/Flickr Are You With Us Or What campaign.


Flavour of the month (this being October, 2007). Jumped ahead of MySpace due to adpotion of 3rd party apps. MySpace will soon be following suit.

Criticised by employers due to time-wasting potential (eg casual-games you can play with friends). Although once it was Solitaire... and before that, smoking....

On the other hand, many people (including me) use Facebook for business and shun the 'Vampires' and 'Likeness' type apps.

Actual names are used for Facebook, whereas MySpace discourages use of real names. You can tailor your Privacy settings on Facebook, eg to hide yourself, but then that would kinda defeat the point.

Facebook was originally intended to be used by college students, so many aspects of the profile reflect that.

Networks were originally colleges, then employers. In countries where it was adopted later such as Australia, the only Networks available are those of large multinational companies (if you happen to work for IBM or Microsoft, for example) but for the rest of us here, there is only Australia.

If someone is in the same Network as you, you can see more of their details by default than you can for someone who is not in the same Network, so it's a good idea to set your network to Australia and you can see the full profiles of people - makes it a lot easier to work out if it's THAT Ian Smith or Daisy Flootlemeister (although you'll probably still only manage to find your friends with unusual names by searching, and then rely on them to find your other friends).

We use Facebook for basic social networking (you'd be surprised at some of the people you find on there - some seriously senior geek-elite whoa re addicted to Scrabulous), but also for Groups and Events. MySpace had those same functions, but to be honest they were HORRIBLE to use, and so basically only very patient and persistance spammers did.

A hot topic at the moment is developing Facebook apps. While there is discussion going on about whether or not developing apps is Long Tail or not, the fact is they're SHRN (So Hot Right Now). Facebook Developer Garages are springing up on our doorstep - why not here too?

Byte Me! Festival MySpace


We're such fickle creatures, aren't we? A year ago it was MySpace, MySpace and now I hardly check my MySpace accounts any more. I haven't put our upcoming events on the VJzoo MySpace for months.

It still has some life left in it, though - especially for music industry. It really has made a huge difference to the average non-geek bands ability to market themself - throw up a few songs, a few pics, maybe a video and list the gigs. That's all they ever really wanted to do, and making and maintaining a website BEFORE MySpace was just beyond the means and interest of the average band.

So much of MySpace is an unwieldy operation though. Putting in events, for example. Gah! I think that's the main reason Facebook overtook it.

For certain purposes, MySpace still rocks. eg the Inde Film Festival circuit.

If you don't want to infect your visitors with 'Macy's Voucher' viruses, I suggest disabling html in your comments.

Linked In:

Now THIS social networking site means business.

Basically this is a resume site where you network with business colleagues and clients. You can write recommendations for each other, too.

Be careful of the automatic add-your-contacts type function that searches your web-based email and invites them to be your contact. If, like me, you have people with whom you've emailed but who you DON'T really know (eg people you bought something off on eBay two years ago) and they respond by saying they don't know you, once you have a few of those you lose the ability to invite new contacts unless you know their email address.

On this site, your capital is basically who-you-know.

Linked In

... the geek shall inherit the earth <