Note to participants:
not check out all the sites linked to the right BEFORE
the workshop, and maybe even sign up for the ones you think
most relevant to you - then you'll know what questions
to ask and the information given
have linked directly where possible to my own pages so
that you have someone to 'Friend' right away. Oh, and for
the purposes of shameless self-promotion! Mwhahahaha!
if you know *most* of these sites already, there might be just
one or two that you don't know, or you've never thought of
in the way I use them... so it could still be worthwhile attending
- it's not just an introductory 'web 2.0 for Dummies' seminar.
My goal is that everyone who attends comes away with at least
one Really Useful New Piece Of Information.
digital delivery, media sharing and other aspects of the
social web are revolutionising
market for digital content developers. The Long
is already well established, and new, more effective tools
are evolving at an astounding rate.
explore case studies from individual artists to products
that have sold millions,
compare the relative merits of different tools and explore
real-world examples of a broad cross-section of socially-enabled
cover (VERY briefly):
networking - Facebook, MySpace, LinkedIn,
sharing - YouTube, Revver, Scouta, Spout, Archive.org
communities - Blogger, Perth
and image sharing -
bookmarking - Buzka,
music delivery/sharing - last.fm,
- self-publishing and merchandise-on-demand - Lulu,
review sites - Yum, TripAdvisor, Amazon,
- forums - RedUser,
VJForums, Aeclectic Tarot
- wikis - Wikipedia
- widgets -
iGoogle, 88miles, clustrmaps
feeders and readers - feedburner, Google-Reader,
sharing - Google-Docs
banks/ economies - Paypal, Second Life
- auctions - eBay
- chat - MSN
- affiliates -
- promotion - BookTour
resources - Fon $100
cut through the web 2.0 hype and jargon and show you real
outcomes and practical applications.
many sites (including those above) incorporate a variety
of tools and characteristics - I've listed them under the
MAIN purpose, or at least, my main purpose... I know Amazon
is first and foremost a shopfront, but I use it mostly
for the customer reviews.
can enable developers to foster a following and capitalise
on an international niche market by overcoming WA’s
physical isolation, and can also be used by companies and
organisations for continuous professional development, cross-industry
communication and inexpensive and highly effective viral
both individual content developers and people within organisations
to ‘web 2.0’ social networking and digital
delivery tools in a practical way.
of workshop content and schedule:
provided a list of links above for people to explore before
the workshop if they wish to do so (you don’t
need to, but if you do you’ll be able to get more
out of it and not feel quite so overloaded at the workshop).
networking: Building a relationship with your audience.
The value of sincerity. Spreading content virally.
Delivery: Making money from your content, brief comparison
of business models (with reference to AFTRS CSB workshop
for more detail on this).
up to date: Blogs, RSS, podcasts, iGoogle
Me! Festival and VJzoo, Girl
the Secret, Four Eyed Monsters, 3eep, Eagle
possibly other ones that have come up by then (since
what-is-happening-right-now examples are key to the workshop)
will leave a full half-hour for Q+A so that we can explore
issues raised by participants, discuss possible strategies
for their particular digital content field.
participants will be asked to fill in a feedback sheet
in the interests of continuous improvement.
whom and why would this workshop be of interest?
Digital Content Developers, to find new ways to
develop an audience, discovering new delivery models
and finding revenue streams to support their work
Content Developers within organisations who want
to do the same for their organisation.
who want to access wider online market for their
product or services (we’re not aiming this at
marketing and advertising agency people – we’d
rather help people to market their own products as
that’s more empowering, and also more effective
in the world of the social web).
servants and others involved in digital content
policy and administration.
who's ever met me and walked away thinking 'My
brain hurts, too much information... I wish I'd been
taking notes, I'll never remember all that...".
This is still 'Too Much Information', but at least
I'll be summarising it all in one session - with a
So, let's get to it!
in running workshops:
has worked for the WA Telecentre networks, which involved
running workshops for community-based Telecentres. She
also lectured in web-development at Central TAFE for 2
years, and has since been a guest lecturer at various universities
and industry events talking about VJing and digital media.
of past/future workshops presenter has held:
and conducted several 2 day and ½ day versions of “Painting
With Light” introduction to live video/VJing workshops
at Revelation Film Festival and Electrofringe New Media
Festival in 2006 in conjunction with partner Jasper Cook.
also running the Byte Me! Festival in December 2007, which
will involve both the development and presentation of a
number of workshops in collaboration with others (including
featured international digital content developers).
K. (2002). Telework – Opportunities for Rural and
Regional Communities. Presented at the IT in Regional Areas
Conference at Central Queensland University, which was
the result of a research project on the viability of Teleworking,
funded by the WA Telecentre Network.